Guide (PDF)
The Ad Account Survival Kit
The free pre-flight checklist tells you what to check. This is the operational layer: a triage tree for the hour after a rejection, Meta's restricted-category map read off the live policy index, a substantiation matrix that tells you what proof each kind of claim needs, an appeal you can actually send, a one-page card for the wall, and a quarterly policy log. Nothing is held back from the free version to sell this one.
- Rejection triage — a decision tree, not a lecture
- Meta's named restricted categories, grouped by how brands hit them by accident
- A 10-row substantiation matrix — what proof each claim needs on file
- An appeal template that reads as a change log
- A one-page wall card for whoever writes your ads
- A quarterly policy log — the only page with an expiry date
Works with
PDF · US Letter · 9pp
- Any PDF reader
What’s inside · 6 pieces
Rejection triage
A decision tree for the hour after a rejection — read the stated policy, locate the failure at one of three gates, fix the root, appeal once. Stops the reflex of re-editing the video when the landing page was the problem.
The restricted-category map
Meta's named restricted categories, read off the live policy index, split into the ones ecommerce brands hit by accident and the ones you either are in or are not.
The substantiation matrix
Ten claim types — a number, a result, a comparison, a superlative — and exactly what proof each one needs on file before it runs.
The appeal template
A fill-in appeal that reads as a change log rather than a protest, plus the do and do-not list for what to say.
The one-page wall card
Everything that matters on one sheet for whoever writes your ads.
The quarterly policy log
A fill-in table for the four primary sources. The only page in the kit with an expiry date.
Questions, answered
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No — every product is delivered instantly, so all sales are final. Read what's included before you buy, and email me first if you're unsure whether a pack fits your setup. I'd rather answer a question than take a sale that isn't right.
That I will always fix. Email info@krisbarnes.org with your order email — broken file, dead link, wrong format, whatever it is — and I'll sort it personally, usually the same day.