Brands I've rebuilt — and the systems behind them

The challenge

The old storefront was rented, and it protected the wholesale price with a single password shared by every buyer — so trade pricing was one forwarded email away from a retail customer. There was no way to see an order or its status after placing it. The rule that direct-to-film must ship on its own was enforced by typing a warning into the product name, which worked only on the products where somebody remembered. Rush delivery was a product you had to know to search for, per-size stock counts ran on made-to-order goods that are never actually out of stock, the marketing consent box arrived pre-checked, and the sweatshirts link in her own navigation was spelled wrong.

What I did

• A wholesale-only trade site: every price stays hidden until a buyer is approved — locked server-side, not hidden with CSS
• Wholesale applications with the resale certificate checked: the tax number is read off the upload and matched to the application
• All 1,947 designs and 12,072 variants migrated (2,187 designs live today), with the two size scales normalized to one
• 288 designs from her Faire catalog brought across that her old store never had
• Direct-to-film enforced catalog-wide on a real print-method field, not on wording in a product name
• Tier pricing that applies itself — 5% at $125, 8% at $250, 10% at $500
• Her shipping rule kept exactly as it was — never by weight — and free local pickup in Ponder carried across
• PayPal checkout wired in by API, with order confirmations in her branding
• An admin built for her day: orders, applications, customers, products priced per size, and a money page that pulls her PayPal balance and ledger
• Pick sheets that fit a 108-unit order on one printed page, with the pictures
• New designs go live from her admin in minutes, with no developer and no deploy
• Her team on logins of their own, with passkeys and two-step sign-in
• Consent unchecked by default and logged, and stock counts dropped from made-to-order goods

The outcome

• A trade price a retail customer cannot reach
• A storefront she owns instead of rents
• Every design searchable, with sizes that finally agree
• A print rule the catalog enforces on its own

The challenge

RDCWorld ran on a Shopify theme that charged rent every month to sell a single gift card. The team pages had scrambled links — /mark opened John, /ben opened Desmond — the media kit still quoted a subscriber count three years out of date, a partner logo 404'd on their own CDN, and the size charts were 480px screenshots that would disappear the day the store was canceled.

What I did

• A visual identity of their own — violet and orbit, Anybody + Chivo + DM Mono
• Live YouTube sync: subscribers, uploads, shorts and the short-films playlist
• Twitch status, Dream Con and the Imagine That manga given real sections
• A Stripe-backed store — same checkout, no monthly platform fee, no per-sale cut
• All 12 scrambled legacy links 301'd to the right member
• Size charts read off the dying CDN and retyped as real tables
• Policies carried over verbatim; privacy rewritten for the real stack
• Meta and TikTok pixels brought across with real commerce events

The outcome

• A site they own outright instead of rent
• Subscriber and video counts that update themselves
• Every team link resolves to the right person
• Content that was about to vanish with Shopify, preserved

The challenge

A dated template site with placeholder stats and a single dead donate button. Nothing captured donors, told the story, or built trust.

What I did

• New brand identity — badge logo, gold + teal system, Anton display type
• Custom donor-ready site: hero, programs, impact, team & events
• Stripe donations wired across the whole site
• Real team + event photography brought in
• Automated thank-you / review follow-up

The outcome

• A credible brand donors actually trust
• 14 working donate CTAs routing straight to Stripe
• The team, mission, and events front and center

The challenge

KRS Media Co. ran on a generic Squarespace template with no system behind it — bookings and leads slipped through the cracks.

What I did

• Full rebrand → Sequence Creative Co
• New identity + custom, motion-rich site
• Booking + lead-capture systems wired in
• Portfolio, reels & client proof up front

The outcome

• A sharper, ownable brand
• Booking + follow-up handled automatically
• Work that actually sells the work

The challenge

A basic e-commerce site with no story — just products on a page, no reason to care, buy, or come back.

What I did

• Bold editorial rebrand — 1865 palette, oversized type
• Tour archive + cause structure (“the field arm”)
• VENT scholarship program built into the site
• Shop wired so every sale funds the mission

The outcome

• A brand with a mission, not just merch
• $4,000+ in scholarships surfaced as proof
• Every purchase tied to real impact